Version two of the Zentarou Sushi ad. Same 16 seconds of hook, food, reaction, call-to-action — but this time it wears a face. Five AI-generated clips, one consistent creator, a scripted voiceover, a soft lofi bed. No camera, no casting, no shoot day, no release forms.
Most small venues don't know yet which style will win with their audience — a calm narrator over food photography, or an on-camera creator energy. Create Studio runs both in parallel, then lets Meta tell you which one converts.
Each clip is its own Veo 3.1 generation. The same character descriptor — age, hair, outfit, jewelry, lighting — is repeated verbatim in every prompt so the face doesn't drift between shots.
The v1 cut is beautiful and safe. The v2 cut carries different weight because there's a human in it — and that human ends up being a repeatable creative asset, not a freelance invoice.
The interesting constraint: Veo 3.1 generates its own audio by default, which does not lip-sync to your voiceover. The trick is to rig every shot so there's nothing to sync to — closed mouth, hands-only, prompt-level silence.
Veo 3.1 Fast insists on generating its own audio for every shot. If that happens on a talking-head frame, the safety filter kills the job. Two fixes, one stylistic upgrade.
Every on-camera prompt ends with a block: mouth stays closed, no speech, no lip movement, no dialogue, no text, no subtitles. Veo treats this as a hard visual constraint — the generated face never opens its mouth, so there is nothing to "speak" and nothing to lip-sync.
Our reaction shot kept getting filtered for "audio issues" despite being silent. Switching it to a macro of feminine hands lifting toro nigiri with chopsticks solved it instantly — no face, no mouth, no RAI trigger. It's also a stronger B-roll beat than a close-up smile would have been.
Same pilot as v1 — we're picking two or three Bay Area restaurants for a fully-managed run. You get both versions (narrator + on-camera), three static variants, a landing page, the targeting and the conversion data. We get a real ROI case study.